The single biggest success factor for any small professional service firm, or consulting firm, is to have a steady stream of clients that are willing to pay you well for the value that you provide.
Yet, if you're like me, or most other service providers, you don't want to spend most of your time selling and marketing. You'd rather be doing other work, or focusing your time on something that's billable.
However, to be successful you need to have a steady stream of clients. This means you need a full pipeline of prospects.
This is especially true if you want to be selective about who you work with. For example, if you want to work with high value clients, then you must attract enough prospects to selectively work with the ones who will pay well.
Right now, you're probably thinking that to get the number of prospects you need to make the kind of money you want, you will have to spend all your time marketing.
But, you can have more than enough clients without investing too much time and energy in marketing. And it's a lot easier than you may think.
You see, it comes down to working smarter, not harder.
That’s what the Profitable Client Method is all about...It's about working efficiently and effectively to produce high quality clients.
The Profitable Client Method is a step-by-step process that will allow you to attract new clients with greater ease. Following this method you will raise your visibility in the marketplace and, at the same time build your credibility.
You will create a brand for yourself, or for your firm, that will stand out in the market. And, you will become a reconized expert.
Anyone who sells their knowledge for a living can use this system to grow their business. Technical consultants, Accountants, Lawyers, Business Consultants will all find this method invaluable for attracting new clients with less effort.
My name is Wayne Landt. I have been marketing and selling professional and technical services for over 14 years. And I have distilled what I have learned down to a process that has been proven to attract new clients.
These are the same strategies that allowed me to:
And while those are great successes, I have also made more mistakes marketing and selling services than most people ever will...For a long time I went about things the hard way. I kept banging my head against the proverbial wall trying to get clients.
I was not only inefficient with my time, I was also ineffective. I was working too hard without achieving the success I wanted.
But that’s good news for you. I learned from my mistakes and I can save you a lot of time and frustration by keeping you from making the same types of mistakes I did.
When I first started selling years ago, I used to think that the best way to develop new clients was to cold call and network.
I would dial the phone until I found that rare gem, someone who was interested in what I had to offer. But, after a lot of frustration, rejection, and mediocre results, I found out that this wasn’t exactly a productive way to build a pipeline of great clients.
And, I also found that by cold calling I was making my life even harder. It was harder because I started the relationship in an inferior position. I had to prove myself everytime because in the mind of the prospect I was there to sell them services. I was not a trusted advisor.
It required a lot of work to overcome this perception and to build the necessary trust and credibility.
I also did what a lot of other service providers do. I hit every networking function in town and stayed there until I ran out of business cards.
I enjoyed networking a whole lot more than cold calling but networking had some limitations. First, it takes a while to work because building relationships take time. And it takes repeated contact.
This means that referrals and new business come very slowly through networking.
The other issue I found with networking is that you can only get your message out to one person at a time. This makes it extremely difficult to get the kind of market penetration that you need to produce a full pipeline of high quality prospects.
In short, networking is not exactly a time efficient method for getting clients.
So if cold calling and networking won’t do the job for you what’s left? How do you get new clients?
I asked myself this same question several years ago. I was tired of the results I was getting using those old methods and I knew I needed to do something different.
I went on a long professional journey determined to find a way better way to get clients. I wanted to develop business in a way that was actually enjoyable, time effecient, and effective enough to fill my pipeline with a lot of great prospects.
I did a good deal of research. I talked to a lot of successful professionals who were attracting clients with apparent ease. I also hired a few experienced marketing people to coach me on some of the areas where I was weak.
So, I got the help I needed and I found the knowledge that I needed. Eventually I got pretty good at using a complete marketing system that generated loads of prospects. I even went on to be certified as a Guerrilla Marketing Coach under Jay Levinson, the author of all those Guerrilla Marketing books you see on the bookstore shelves.
I'm not saying it was easy. It took a lot of testing, making mistakes, and improving but eventually it all came together. I had a system which worked.
Now, I have put it together into a formula so that I can teach this system to other people.
This report will show you how to be more effective and efficient at marketing. You will learn what it takes to get more clients with relative ease and you will learn how to create the optimal selling environment so closing happens naturally.

Here's what you will find in this report:
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